ATHEL ADVISORY Book a callBook a call
PracticesFirmInsightsContact
Athel Advisory LLC

Athel Advisory LLC

We sit between the two sides of every deal.

Athel Advisory brings strategy, marketing, technology and brokerage into a single team, so owner-led companies stop coordinating four suppliers and start getting one answer.

Book a callBook a call See what we doSee what we do
SCROLL

Most firms sell you a slice of the problem. We were built the other way round, because the questions an owner actually asks never stay inside one discipline.

A marketing brief turns into a pricing question. A pricing question turns into a valuation. A valuation turns into a conversation with a buyer.

When those four conversations sit with four suppliers, the owner becomes the project manager. We took the four in-house so nobody has to translate between them.

PRACTICES

Six disciplines,
one point of contact.

Hover a practice to see how we work in it. Every mandate is run by the same senior team, whatever the label on it.

Digital marketing

RETAINED

Paid media, search, content and CRM, planned against pipeline rather than impressions.

Web & e-commerce

PROJECT

Sites, stores and product interfaces designed and built by the team that scoped them.

Brokerage

PER MANDATE

We introduce the two sides, hold the process together and stay in the room until it closes.

Financial advisory

PER MANDATE

Valuation, funding routes and structure, put in language an owner can act on.

Strategic consulting

PROJECT

Positioning, pricing and growth planning for a company changing stage.

Operations

RETAINED

Process, tooling and ERP work that removes friction between selling and delivering.

Digital marketing

We take responsibility for demand, not for dashboards. Channels are chosen after the unit economics, never before.

  • Paid search & social
  • SEO
  • Content
  • CRM & lifecycle
  • Attribution
Talk to the marketing team

Web & e-commerce

Design and engineering under one roof, so the thing that ships is the thing that was promised in the deck.

  • Design systems
  • Headless & WordPress
  • WooCommerce
  • Performance
  • Analytics
Scope a build

Brokerage

The two circles in our mark are not decoration. Our job is to stand in the gap between them and keep both sides honest.

  • Buy-side search
  • Sell-side mandates
  • Partnerships
  • Due diligence support
  • Negotiation
Discuss a mandate

Financial advisory

Numbers written so an owner can make a decision on Monday, not a deck that needs an analyst to interpret it.

  • Valuation
  • Funding routes
  • Restructuring
  • Financial modelling
  • Board reporting
Request a valuation view

Strategic consulting

Fewer options, argued properly. We would rather defend two routes in detail than hand over a menu of nine.

  • Market entry
  • Positioning
  • Pricing
  • Growth planning
  • Competitive review
Book a strategy session

Operations

Growth usually breaks the system before it breaks the market. We fix the part that quietly costs the most.

  • Process design
  • ERP & tooling
  • Automation
  • Reporting
  • Vendor selection
Review your operations
PROCESS

Four moves, every mandate.

MOVE 01

Diagnostic

Two weeks with the real figures, looking at where the business loses value today rather than where it looks weakest on a slide.

Two weeks · fixed fee
MOVE 02

Written plan

Owners, dates and a budget you can approve line by line. If you decline it, you keep the document and owe us nothing further.

One week · included
MOVE 03

Delivery

Carried out by the people who wrote the plan. No handover to a separate team, no junior running the file after the pitch.

Ongoing · retained or per mandate
MOVE 04

Review

A monthly session measured against the numbers agreed at the start. If a line is not working we say so before you ask.

Monthly · for the life of the mandate
TWO SIDES

One firm, pulling
in both directions.

Drag the seam. One side of the practice makes things exist. The other side moves them between owners.

What we build

The side that makes things exist and makes them perform.

  • Digital marketingRetained
  • Web & e-commerceProject
  • OperationsRetained

What we broker

The side that stands between two parties and gets to signature.

  • BrokeragePer mandate
  • Financial advisoryPer mandate
  • Strategic consultingProject
0practice areas run by one senior team
0handovers between the plan and the people who deliver it
0point of contact for the whole engagement
–REPLACE: mandates closed to date, or drop this cell
A broker who cannot read the numbers is only running an introduction service.
REPLACE: attribute to the founder, with title.

Tell us what you are trying to do.

A first conversation costs nothing and usually takes thirty minutes. If we are not the right firm for it, we will say so.

Book a callBook a call