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Notes frominside the file.

Short pieces on the questions that come up repeatedly in mandates. No predictions, no thought leadership, and nothing we have not actually had to work through for a client.

BROKERAGE·19 Aug 2026·9 min

The part of a sale that nobody rehearses

Owners prepare for the negotiation and are ambushed by diligence. The questions are predictable, the documents are not, and the gap between the two is where most value quietly leaks out of a deal.

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What an owner actually gets wrong when the first offer arrives

The number is rarely the problem. The structure behind it usually is, and by the time anyone reads the schedules the leverage has already moved.

BROKERAGE·12 Aug 2026·7 min

Reading a valuation range without an analyst in the room

Three assumptions do most of the work in any valuation. Here is how to find them and what to ask once you have.

FINANCE·04 Aug 2026·6 min

Why channel decisions should come after the margin work

Most spend reviews start with platforms. Starting with contribution per product line changes which platforms are even eligible.

MARKETING·28 Jul 2026·5 min

The eleven tools problem

Companies rarely suffer from missing software. They suffer from software that does not know the other software exists.

OPERATIONS·19 Jul 2026·4 min

Entering a market you have only ever sold into remotely

Shared language does not mean shared buying behaviour, and procurement is almost never the same. What transfers and what does not.

STRATEGY·11 Jul 2026·8 min

Attribution you can defend in a board meeting

Perfect attribution does not exist. A single agreed measure that everyone understands beats six dashboards nobody trusts.

MARKETING·02 Jul 2026·6 min

Finding sellers who are not selling

The best acquisitions are rarely on a list. Buy-side search is mostly patience and a credible reason to pick up the phone.

BROKERAGE·24 Jun 2026·5 min

What to fix before you automate anything

Automation applied to a broken process produces a faster broken process. The sequence matters more than the tooling.

OPERATIONS·15 Jun 2026·4 min

Nothing filed under that yet.

One piece a month, when there is something worth sending.

No schedule and no newsletter cadence. If a mandate teaches us something transferable, it goes out. Otherwise your inbox stays quiet.

Reading about it is
the slower route.

If one of these is your situation, the conversation will get you further than the article.

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