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Athel Advisory LLC

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Built around thequestion, not thedepartment.

Athel Advisory exists because the problems owners bring us refuse to stay inside one discipline. A marketing brief becomes a pricing question, a pricing question becomes a valuation, and a valuation becomes a conversation with a buyer.

Why it existsHow we workPeopleOffices
WHY IT EXISTS

Four suppliers,
one exhausted owner.

The usual arrangement gives a growing company an agency, a developer, an accountant and, when the moment arrives, a broker. Each is competent. None of them is holding the whole thing, so the owner ends up as the switchboard between four suppliers who have never spoken to each other.

We took the four in-house. Not to sell more, but so that nobody has to translate. When the marketing team learns that a product line carries no margin, the pricing work starts the same week rather than the following year. When a buyer appears, the people who know the numbers are already in the building.

It makes us slower to scale and harder to staff. In exchange, an engagement that starts as a website brief can end as a sale of the company without a single handover, and every recommendation along the way came from people who had seen the whole picture.

A broker who cannot read the numbers is only running an introduction service.
REPLACE: attribute to the founder, with title.

01

Four rules we have not yet found a good reason to break.

The senior people stay on the file.

The person who sold the work does the work. There is no handover to a team you have not met, and no junior running a mandate after the pitch. It limits how many clients we can carry, which is the point.

We write down what we are not sure about.

Every recommendation carries the assumption it depends on. If a number rests on something we could not verify, that sits in the body of the document, not in a footnote nobody reads.

We will tell you when it is not us.

A third of the conversations we have end with a referral somewhere else. It costs us a fee and saves both sides a bad six months, which has turned out to be the better trade.

One number, agreed at the start.

Before any work begins we agree the single measure the engagement will be judged on. Everything reported afterwards is measured against that, including the months where it went the wrong way.

PEOPLE

The team you meet
is the team you get.

A small bench on purpose. Everyone listed here works on live mandates rather than on new business.

FN

Full Name

Managing Partner

REPLACE with a real biography. Two lines is enough: where they came from and what they own here.

FN

Full Name

Head of Brokerage

REPLACE with a real biography.

FN

Full Name

Head of Marketing

REPLACE with a real biography.

FN

Full Name

Head of Technology

REPLACE with a real biography.

OFFICES

Where to find us.

Athel Advisory LLC is registered in Wyoming. Mandates run wherever the counterparty is.

Registered office

Athel Advisory LLC

75 E 3rd St
Sheridan, WY 82801
United States of America
--:--local time in Sheridan

How to reach us

Enquiries

Everything starts with a written enquiry. A partner reads it and comes back with questions rather than a proposal.
Open the form

Come with the awkward
version of the question.

The useful conversations start where the tidy brief runs out.

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