Digital marketing
RETAINED
Demand is a system, not a channel. We take responsibility for the pipeline the spend produces, and we choose channels after the unit economics rather than before them.
Most of the work in the first quarter is unglamorous: fixing what is measured, cutting the spend that never returned, and rebuilding the path from a click to a signed contract. Only then do we scale.
WHAT IS INCLUDED
- Paid search & socialStructured by margin contribution, not by platform.
- SEO & contentWritten for the buyer who is already comparing suppliers.
- Lifecycle & CRMThe follow-up that turns an enquiry into a meeting.
- MeasurementOne number everyone agrees on before we spend anything.
- Creative productionMade in-house, so it ships in days rather than weeks.
A GOOD FIT IF
- You are spending monthly and cannot say what it returned.
- You have enquiries but no discipline after the first reply.
- You are about to increase budget and want the plumbing fixed first.
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Web & e-commerce
PROJECT
Design and engineering sit in the same room, so the thing that ships is the thing that was promised in the deck.
We build on WordPress, headless front ends and WooCommerce depending on what the business actually needs to edit and how fast it needs to load. The site is treated as an instrument, not a brochure.
WHAT IS INCLUDED
- Design systemsComponents and rules your team can extend later.
- WordPress & headlessChosen for how you will run it, not for what is fashionable.
- WooCommerceCatalogue, checkout and the integrations behind them.
- PerformanceCore Web Vitals treated as a requirement, not a report.
- Analytics & trackingConsent-aware, and wired to the CRM from day one.
A GOOD FIT IF
- The template has reached its ceiling and edits keep breaking things.
- Traffic is fine and the store still converts badly.
- The site holds data that never reaches anyone who could use it.
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Brokerage
PER MANDATE
The two circles in our mark are not decoration. Our work is to stand in the gap between them and keep both sides honest until there is a signature.
We run buy-side searches, sell-side mandates and partnership introductions. We are in the room for the awkward conversations, and we do not disappear between the handshake and the closing.
WHAT IS INCLUDED
- Buy-side searchFinding owners who are not publicly for sale.
- Sell-side mandatesPositioning, materials and a controlled process.
- PartnershipsDistribution and supply arrangements across three markets.
- Diligence supportCoordinating the advisers so the owner is not the switchboard.
- NegotiationPresent until the last schedule is agreed.
A GOOD FIT IF
- You want to acquire and have no view of who might sell.
- You have been approached and do not know what the business is worth.
- You need a counterparty in a market where you have no presence.
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Financial advisory
PER MANDATE
Numbers written so an owner can decide on Monday, rather than a deck that needs an analyst to interpret it.
Valuation, funding and structure, delivered with the assumptions visible. If a number depends on something we cannot verify, we say so in the document instead of burying it in a footnote.
WHAT IS INCLUDED
- ValuationA range with the reasoning attached, not a single figure.
- Funding routesBank, equity, grant and hybrid, compared honestly.
- Financial modellingBuilt so you can change an assumption yourself.
- RestructuringWhen the shape of the balance sheet is the problem.
- Board reportingMonthly, short, and the same format every time.
A GOOD FIT IF
- You are raising and need the story and the model to agree.
- There is an offer on the table and no independent view of it.
- The figures exist but nobody in the business reads them.
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Strategic consulting
PROJECT
Fewer options, argued properly. We would rather defend two routes in detail than hand over a menu of nine.
The output is a decision, with the case for it and the case against it written down. Where we are not confident, we say what would have to be true for the recommendation to change.
WHAT IS INCLUDED
- Market entryNew territories, with the registration and tax parts included.
- PositioningWhat you are for, in language a customer would repeat.
- PricingStructure and floor, tested against what the market pays.
- Growth planningSequenced, with the constraint named at each step.
- Competitive reviewWhat the others do well, stated plainly.
A GOOD FIT IF
- You are opening in a country you have never traded in.
- You are competing on price and losing on price.
- Growth flattened and no one can say which part stopped working.
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Operations
RETAINED
Growth usually breaks the system before it breaks the market. We fix the part that quietly costs the most.
Process, tooling and reporting, redesigned around how the work actually moves rather than how the org chart says it should. Usually the win is removing a step, not adding software.
WHAT IS INCLUDED
- Process designMapped from a real order, end to end.
- ERP & toolingSelection and implementation, vendor-neutral.
- AutomationApplied after the process is right, never before.
- ReportingOne dashboard the management team actually opens.
- Vendor managementContracts, service levels and the exit clause.
A GOOD FIT IF
- Sales is faster than delivery and the gap is growing.
- You pay for eleven tools and three of them are connected.
- Every report is assembled by hand by the same person.
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